The Guardian on writing for the internet

Now here's an interesting piece on writing for the internet, and how to go about pushing a website up the ratings not by filling it with rubbish that's searched for a lot ('Britney Spears naked' etc) but by the quality and quantity of links to it.
Michael Wignall at Streamengine does great short workshops on how to do combine writing in a search-engine-friendly way, as well as one that's attractive to website readers.