Copenhagen wheeze

Sometimes, PR folks just really, really fail to Get It. A prime example of this turned up in my email inbox today: a press release from the Danish tourist board promoting the country as a ecotourism destination during the Copenhagen climate change summit this autumn. As a sop to the environmental interests they're trying to tap into, the release's writers did suggest that:

"Those inspired by the Danes’ low-impact lifestyle can follow the ‘flight-free’ route by visiting the country by sea. DFDS Seaways (www.dfds.co.uk) offers a regular service of overnight departures between Harwich and Esbjerg, with prices starting from £222, based on two people and one car travelling one way with a sea view cabin."

Getting back to the Real World, however, they then followed it with:

"Alternatively, fly Norwegian airlines (www.norwegian.com), Ryanair (www.ryanair.com), bmi (www.flybmi.com or SAS Scandinavian Airlines (www.flysas.co.uk) to various Danish gateways from several UK airports and opt to offset your flight’s carbon emissions..."

Humans. What can you do.